Micheletto celebrates the first 100 years of its brand
In 2020 the Micheletto brand turns 100 years old and will commemorate to celebrate its receipt, in 1920, of the “10MI” mark (identifying it as the tenth goldsmith company registered with the Measurement Office of the Milan Chamber of Commerce). This historic company of the finest handmade goods in Italy has decided to celebrate the occasion with a special event on Sunday, January 19th, 2020 at the Vicenza Oro trade fair in Vicenza.
Micheletto will present a new and elegantly-designed stand that has been personalized to receive all the invited guests and show them the latest new products. This unique opportunity to share the success and acclaim from 1920 to today will include an emotional video with the most important images of the company's history that now counts five continuous generations of leadership.
Starting at 6pm in Foyer 7.1 of the Fair, Micheletto will kick off the festivities thanks to the presence of such prestigious brand partners as Niqa Caviar, with chef Antonio Cuomo who will have guests taste the excellence of the caviar along with the chic bubbles of Pommery Champagne. The cocktail will be accompanied by the best RMC2 music played by the great DJ Laura Valentini.
Of course, such a birthday will be crowned by the ritual cutting of the cake, an honor that goes to Roberta Micheletto, who has led the company for the last 25 years. In fact under her guidance the company took on a real way of innovation in defining its business strategy as well as in its creation and management of collections that attract attention for their ability to unite time-old craftsmanship with creative freshness, without kowtowing to the fashion's excesses and inevitable futility.
The event is conceived by Roberta Micheletto, in collaboration with H&M Productions and the mxm webcome web agency, which has handled the company's communication since 2017.